With Pringles, every bite is connected to bold fun – and this time, music was at the heart of it. We developed and coordinated a national promotional campaign that invited consumers to “Live the music, savor the moment!”, combining on-pack promotion, digital engagement, and influencer amplification.
✨ How we made it happen:
Creative Concept & Messaging – built the campaign narrative around music and moments, perfectly aligned with Pringles’ playful DNA.
Campaign Mechanism – consumers who purchased Pringles could register their receipt online at popandplay.ro for the chance to win exclusive prizes.
Prize Strategy – curated a prize structure with strong appeal:
- Daily Prizes: Karaoke sets
- Weekly Prizes: Apple iPads
- Grand Prize: VIP Experience in Ibiza
Influencer Coordination – managed influencer partnerships to boost awareness and engagement, ensuring content creation that linked Pringles with music, lifestyle, and fun.
Campaign Supervision – our team oversaw every step of the campaign, from prize logistics and winner management to reporting, ensuring transparency and flawless execution.
Digital Integration – ensured a seamless user journey on the campaign website, from receipt upload to confirmation and prize entry.
The result?
A music-inspired national campaign that generated buzz, engaged consumers daily, and positioned Pringles as the go-to snack for bold moments and unforgettable experiences.
