octombrie 22, 2021
For Children’s Day, Dalin joined 1uniFEST – the largest festival dedicated to kids and parents – with a colorful activation that brought the brand even closer to its consumers. Our goal was to design activities that were not only fun and engaging, but also perfectly aligned with Dalin’s playful, caring spirit.
✨ How we made it happen:
- Creative Concept & Implementation – developed the Dalin corner as a vibrant playground full of brand-inspired experiences.
- Tailored Activities for Kids – from the Dalin Giant Puzzle and Football Game to the Beauty Corner, Drawing Area, and “Hit the Chicks,” every activity was designed to entertain children while showcasing Dalin’s joyful identity.
- Mascot & Interaction – the Dalin mascot animated the space, bringing smiles and creating memorable moments for kids and parents alike.
- Photocorners & Photobooth – ensured that families left with long-lasting memories and shareable social content.
- Prizes & Giveaways – nobody left empty-handed, with over 8,000 prizes offered during the day.
- Relaxation Area – designed a shaded space where parents could unwind while children continued to play.
- On-Site Coordination – our trained promoters managed games, engaged families, explained products, and kept the area running smoothly from start to finish.
- Visual Branding – personalized balloons, roll-ups, stickers, and branded décor amplified Dalin’s presence throughout the park.
✨ The Result?
A highly engaging brand activation that attracted 90% of festival participants, reinforced Dalin’s emotional bond with families, and celebrated Children’s Day in a way that was playful, memorable, and 100% true to the brand’s DNA.
