For Children’s Day, Dalin returned to 1uniFEST with a dedicated brand corner that celebrated childhood, creativity, and play. This year’s activation was designed to bring Dalin even closer to families, with activities tailored for kids and infused with the brand’s joyful, caring spirit.
✨ How we made it happen:
Creative Brand Space – developed a colorful corner strategically positioned in the festival’s main area, ensuring visibility and easy access for families.
Interactive Activities – created playful experiences perfectly aligned with Dalin’s brand voice:
- Coloring Area – where kids expressed their creativity through drawings of Dalin chicks and brand-inspired art.
- Ring Toss – a fun and simple game that kept children engaged with instant rewards.
- Giant Puzzle – kids teamed up to solve the oversized Dalin puzzle, reinforcing collaboration and joy.
- Beauty Corner – a favorite for little girls, who got to try Dalin products and leave with their hair braided.
- Photo Booth – families and children could take instant photos, creating long-lasting branded memories.
- Mascot Animation – Dalin’s beloved chick mascot interacted with children, posed for photos, and animated the area with smiles and energy.
- Photo Moments – branded photocorners and the photo booth encouraged families to capture memories and share them on social media, amplifying the brand presence online.
- On-Site Team – 10 trained hostesses managed activities, explained rules, distributed prizes, and created a warm, welcoming atmosphere.
✨ The Result?
An engaging, family-friendly activation that stood out as one of the most popular zones of the festival – reinforcing Dalin as the playful companion of childhood and celebrating June 1st with thousands of smiles.
