ianuarie 5, 2022
For Dallmayr, tradition and premium quality meet innovation. To strengthen awareness for the Prodomo Authentic blend and boost portfolio sales, we designed and managed a nationwide promotional campaign that invited people to rediscover the joy of meeting over coffee.
✨ How we made it happen:
- Creative Concept & Message – we built the campaign around „Ne vedem la cafea? – Câștigă bucurie cu fiecare întâlnire”, highlighting the social ritual of coffee as a bond between people.
- Campaign Mechanism – designed a simple and attractive flow: buy any Dallmayr product, register the receipt on the campaign website, enter the prize draw.
- Website Development – created a dedicated platform with: registration system, KV integration, and clear CTAs, interactive tool for generating personalized coffee invitations to be shared via WhatsApp/email, gamified module allowing users to design their own coffee corner for extra engagement
- Prize Structure & Management – curated weekly prize packages (Prodomo bundle + cups + pastry basket) and a Grand Prize – Coffee Espresso Machine, ensuring broad appeal and relevance.
- Influencer Marketing – designed a PR box concept (coffee products + Polaroid camera + photo album) and a challenge that encouraged influencers to reconnect with someone special over a cup of Dallmayr, generating authentic and emotional content.
- In-Store Branding & POSM – produced and implemented shelf stoppers, wobblers, and floor stickers across key retailers.
- Digital & Social Media Campaign – managed social media ads, newsletters, influencer content, and GDN display to maximize reach and drive participation.
- Full Campaign Coordination – from creative strategy and mechanics, to regulations, logistics, reporting, and prize handling – ensuring a smooth, end-to-end execution.
The result? ✨
A national campaign that blended tradition with modern engagement tools, reinforcing Dallmayr as the coffee that brings people together – with joy in every meeting.
