Services included:
- 360 degrees implementation of the campaign
- Concept & mechanism creation
- Online promotion of the campaign
- Influencers booking
- Follow-up campaign video
- Visual materials creation
- Creative P.R Boxes
A public awareness campaign is a marketing effort to build public recognition of a problem through various methods of communication and an organized set of communication tactics. These campaigns target a large number of people over a period of time to try to generate specific results or achieve predetermined goals.
Together with Duracell we had to build a strong message to inform about a problem, which was aimed at informing a larger number of people about the Baby Secure technology of pill batteries and the importance of preventing their ingestion.
The hardest step in making this Campaign was building the message and sharing the brief to Influencers. Because the focus had to be on prevention and the customer’s product “how it differs in the market from the competition”, if the message is not carefully disseminated, we can panic the public and give up using the products.
Was a successful challenge, and we received a lot of positive feedback from the public. The message raised by Duracell was well received by all the parents.
