“Eugen… te cam plac” – this year we took the story to the next level. At Electric Castle 2025, love was no longer just about flirting, it was about saying YES.
✨ How we made it happen:
Creative Concept – “Eugen… mă mărit”
We built on last year’s playful matchmaking activation and created a symbolic festival marriage experience. With the Chapel of Love by Eugenia, guests could “officially” tie the knot for a day, sign funny marriage certificates, exchange biscuits instead of rings, and celebrate their love in a truly unconventional way.
Immersive Set-up & Design
From branded containers and oversized Eugenia packs to love-themed photobooths, neon signage, festival props and bean bag lounges – we designed a space that mixed festival fun with Eugenia’s emotional brand universe.
Signature Experiences
- Chapel of Love – symbolic marriages hosted by a fun “registrar” with custom certificates.
- Proposal Corner – spontaneous “Will you marry me?” moments, captured on the spot.
- Wall of Vows – where couples left their promises “until the end of this vow.”
- Tattoo Corner – temporary tattoos with playful Eugenia-inspired designs.
- Back in Time – reopening the 2024 Time Capsule, where visitors rediscovered the love notes they left a year earlier.
Show Flow & Guest Engagement
We managed hostess coordination, prize distribution, and social media integration, ensuring every interaction was smooth, spontaneous, and fun – just like Eugenia itself.
Social Media Integration
We amplified the activation with influencer collaborations, live content, and an Instagram-ready setup, taking the offline buzz straight into the online world.
✨ The Result?
From flirting to saying “I DO” (festival-style), Eugenia became once again the sweet witness of unforgettable connections. We transformed a festival corner into a place where love stories were written, celebrated, and shared – with humor, spontaneity, and plenty of biscuits.
