HATZ PIZZA LAUNCH PARTY

For the launch of Hatz Pizza, we didn’t settle for a classic event – we created a full-blown GTA Garage Party, an immersive experience that fused gaming culture, nightlife energy, and the boldness of Hatz Pizza. From the first moodboard to the last detail on-site, our team managed every step of the project.

✨ How we made it happen:

• Creative Concept & Moodboard – we developed the “GTA Garage Party” theme, translating Hatz Pizza’s youthful, dynamic DNA into an unforgettable brand universe.
• Location Scouting & Styling – we proposed raw, edgy spaces like underground garages and auto service areas, perfectly in line with the GTA mood.
• Set Design & Decor – from password-only entry and interrogation booths, to neon signs, graffiti corners, disco balls, and even a Lamborghini photocorner – every element was designed to immerse guests in the brand world.
• Interactive Activations – we created multiple engagement points: Beer Pong, Dance Revolution, Wheel Simulator, Pool Table, Graffiti Room, and a Tornado Booth where guests collected personalized Hatz money.
• Photocorners & Tech Integration – AI-powered photo booth turning guests into GTA characters, slow-motion videogif booths, and bold photo backdrops reinforced the immersive storytelling.
• Entertainment & Show Flow – DJ sets with GTA-style mixes, a flash mob inspired by in-game characters, live cooking corners, ice cream & soda stations, and even a drone show brought layers of surprise to the launch.
• Full Event Management – from hostess coordination and branded outfits, to logistics, production, and guest experience, we ensured that the event ran flawlessly from start to finish.

The result?

A launch that felt like a cultural event – bold, energetic, and impossible to forget. Hatz Pizza entered the market not just with a product, but with a statement, and we made sure the brand was celebrated in true Hatz style.