Services included:
- 360 brand activation: planning and integration
- Initial Concept & Development
- Budget Creation & Management
- Event Coordination
- Accommodation and transportation arrangements for management team
- Props, Custom Decor and Production
- Entertainment
- Graphic Design
- Photo & Video Production
We had the chance to organize the Hugo Boss x Sephora event, so you put our creativity to work and used different experiential marketing strategies in order to bring people closer to the HUGO BOSS brand.
We wanted to give our guests the opportunity to create meaningful memories not only through out photocorner zones, but also through the set up overall.
Everyone who was part of Boss Academy event had the opportunity to discover the identity of the brand through all the senses.
We used ingredients of the perfumes to describe the collections in the best way possible.
We came up with a variety of sweets inspired by the ingredients from The Scent collection and we let our guests to discover the main fragrance notes in the sweets. As for the cocktails, we played around with the ingredients from the Alive and Hugo collections and we obtained two fresh cocktails that were very appreciated by our guests.
