Retail & Gas Station Activations – August-September 2024
To introduce the new Maison Perrier Chic range on the Romanian market, we designed and implemented two nationwide promotional campaigns that transformed simple purchases into stylish, rewarding experiences. Our role covered every step – from creative concept to execution across retail and gas stations.
✨ How we made it happen:
Creative Concept Development – built two campaign platforms:
- “Răcorește-te cu stil – Perrier Chic” (Retail): focused on sophistication and lifestyle moments.
- “Alege gustul Perrier Chic cu fiecare oprire” (Gas stations): designed around travel and refreshment.
Campaign Mechanism Design – we structured clear consumer flows: buy minimum 2 cans, register receipt on a branded website, enter the prize draw.
Website Creation – full development of the digital platform (homepage, registration form, KV integration, call-to-action, and gamification through a mini hidden-object game offering instant digital rewards).
Prizes & Incentives – managed prize tiers for maximum engagement: branded mini freezers, tennis racket sets, glassware, bicycles, fuel vouchers worth €2,000, and the big prize – a city break in France.
In-Store Branding & Activation – designed POSM (wobblers, shelf dividers, branded islands), plus sampling corners where promoters offered product tastings.
Influencer Strategy – selected one macro influencer (Carmen Grebenișan) for retail visibility and five micro influencers for gas station activations, ensuring targeted reach.
Digital & Social Media Campaign – designed content for social ads, newsletters, and influencer deliverables to amplify visibility and drive participation.
Campaign Coordination – full management of logistics, approvals, promotional regulations, prize handling, and consumer support.
The result? A national multi-channel promotion that boosted visibility, generated trial, and reinforced Maison Perrier Chic as a stylish, premium alternative to alcoholic cocktails.
