PLUS AUTO SHOW EVENT

For the 15-year anniversary of PLUS AUTO, we transformed a classic celebration into a spectacular automotive show – blending innovation, luxury, and entertainment. From concept to final applause, our team managed every detail to ensure an unforgettable brand experience.

✨ How we made it happen:

• Creative Concept – “The Power of the Elements” – we designed a storytelling journey where each showcased car was revealed through a unique element: fire, earth, air, water, steel, and electricity, each supported by synchronized effects.
• Stage & Technical Direction – coordinated a 360° LED screen setup, lasers, fireworks, holographic textures, fog, drones, and pyrotechnics to amplify the reveals.
• Run of Show Management -norchestrated the car parade, model choreography, entertainment moments, and artist performances for a seamless event flow.
• VR Driving Room –  guests experienced driving cars on mountain roads, racetracks, and off-road terrains through high-quality VR headsets.
• Cigar & Whiskey Bar – curated for premium leisure and lifestyle.
• Food & Beverage Concept – personalized finger food served both at buffet and roaming style, plus a branded mobile bar with flair bartenders and signature cocktails
• Entertainment Line-up –  hosted by Dani Oțil, featuring live performances by Delia and a top DJ set, ensuring the party energy matched the brand’s prestige.
• Guest Experience & Logistics – from red carpet entrance, hostess styling, security, wardrobe, and guest registrations, to lounge furniture and ambient lighting – every step was curated.

The result?

A high-class anniversary that positioned PLUS AUTO as a brand of innovation, strength, and luxury – celebrated in a way as bold and powerful as the cars themselves.