Services included:
- 360 Event planning and integration
- Initial concept & development
- Budget Creation & Management
- Event Coordination & On-Site Management
- Public Relations
- Premium hostess & costume/uniform
- Guest Management
- Floral, Props, Custom Decor and Production
- Promotional materials: roll-up banner, flags, pop-up spider,
- Invitations & Printed Materials
- Sound & Audio Visual
- Photo booth
- Photo & Video production
Brand activations are an essential part of modern marketing strategies, as they offer brands a unique opportunity to engage with customers in a more personal and interactive way.
This summer we implemented an activation for one of our clients, Pringles. We created a 360 activation on one of the most popular beaches in Vama Veche, Constanta.
Starting with the brand’s values, we created activities through which people can have fun and most importantly, that would allow them to interact with the brand. This activation worked as a Guerrilla Marketing action and mixed a well-implemented strategy with the good vibes of all the people who participated.
For the first time in Pringles Romanian marketing history, Pringles started the road to brand humanization, customer engaging activations and brand visibility through the perfect Mr P vehicle, a off-road customized jeep! This combined with the beach set-up, our hostesses and of course Mr P, increased consumer interest in Pringles products which lead to the final goal, ACCELERATED SALES.
