- 360 degrees implementation of the campaign
- Concept & mechanism creation
- Regulation drafting and authentication
- Online promotion of the campaign
- Influencer Marketing Management
- OOH promotion, including production of the banners
- Prizes acquisition
- Winners validation and prizes expedition
- Follow-up campaign video
The most interesting part of this project was choosing the prizes, and, surely one of the most important factors in the decision of the potential consumer to buy the Pringles products for this campaign.
Because If you want to run a successful contest, both the premise and the prizes have to be exciting enough to get your ideal customers on board.