octombrie 20, 2021
For Electric Castle 2024, we didn’t just bring Pringles to the festival – we built an entire world of adrenaline around the brand. From the very first idea to the last prize handed out, our team handled every step of the activation, making sure the Pringles vibe blended seamlessly with the energy of EC.
✨ How we made it happen:
- Creative Concept Development – we shaped the big idea: “Activities with a splash of adrenaline,” to capture both Pringles’ boldness and the thrill of the festival.
- Experience Design & Production – we created and built interactive games like Basket, Bowling, Ring Toss, Twister and Jenga, each tied to instant rewards. Over 3,300 branded prizes were produced and distributed under our coordination.
- Prize Mechanics & Raffle Management – we designed the flow for the motorcycle raffle, from registration system to corner logistics, ensuring a smooth and exciting experience for every participant.
- Competition Concept – PRINGLES EXPRESS – inspired by Asia Express, we designed every challenge, built the route, produced the envelopes, and managed the flow so that every team felt the adrenaline until the finish line.
- Photocorners Production – from idea to build-up, we crafted three fully branded photo spots: the infinity mirror, hot flavours corner, and claw machine. Each was designed to boost social sharing.
- Full Operational Management – we coordinated the hostesses, logistics, branding, on-site schedule, and daily activations, making sure the Pringles corner stayed alive and buzzing throughout all five festival days.
The result? Tens of thousands of festival-goers engaged, queues at every game, massive social media buzz, and one of the most iconic corners of EC10. We turned adrenaline into an unforgettable brand experience – from A to Z.
