A premium celebration dedicated to beauty, innovation, and empowerment – the Wella Gala was designed as an elegant journey that connected influencers, journalists, celebrities, and key industry buyers with the Wella universe. Our team was responsible for turning this vision into a memorable brand experience.
✨ How we made it happen:
Creative Concept & Naming: we created the event identity “Shine with Wella”, inspired by the brand’s promise of confidence, individuality, and shine.
Pre-Event Strategy : PR boxes for influencers, mystery invitations with symbolic keys, and a social media giveaway campaign to generate buzz.
Venue Styling & Branding : elegant black-tie setup with purple accents, architectural lighting, LED screens, oversized product installations, and custom Instagrammable corners such as the Oversized Color Perfect Box and Purple Shopping Cart.
Immersive Photocorners :
- Color Reactivator Corner: guests painted with Wella’s reactivator formulas.
- Plex Technology Corner: a science-lab inspired installation with live product explanations.
Guest Journey & Interactivity : from hostess-managed check-in with personalized keys, to photobooths simulating the guest’s face on the Color Perfect box, every step reinforced the “unlock your true color” theme.
Entertainment & Special Moments : a live concert by Mario Fresh, carefully integrated into the event flow for maximum emotional impact.
Food & Candy Bar : elegant finger food and a personalized candy bar in the brand’s purple aesthetic.
Goodie Bags & Product Experience : curated bags with Color Perfect products and accessories, plus an exclusive “choose your perfect shade” corner managed by our team.
Full Event Management – invitations, logistics, branding, hostess coordination, on-site production, and flow management – ensuring a seamless evening.
The result?
An elegant, empowering and high-visibility event that positioned Wella not just as a beauty brand, but as a true symbol of innovation and confidence.
