- 360 degrees implementation of the campaign
- Concept & mechanism creation
- Regulation drafting and authentication
- In – store material production
- Short SMS no. validation sistem
- Prizes acquisition
- Winners validation and prizes expedition
- Design website
- Follow-up campaign video
- Visual materials creation
- POSM implementation
The campaign ,,Primavara vine cu premii Wella!” was launched to increase engagement and level of consumer consciousness of the brand. We planned this campaign for three months, and to have daily and weekly prizes, to generate excitement about the Wella products.
To have more participants, we made sure that the prizes of the campaign was something sufficiently attractive for the target audience.
Ilinca Vandici, brand ambassador, was the person who communicated the contest rules on social networks. Throughout the campaign period, she made reminder videos to make the campaign more visible online.