Services included:

  • 360 degrees implementation of the campaign
  • Concept & mechanism creation
  • Regulation drafting and authentication
  • Game development
  • Prizes acquisition
  • Winners validation and prizes expedition
  • Follow-up campaign video
  • Visual materials creation

If you think this campaign brings a well-known series, make no mistake. We started from the idea of ​​a perfect look and place, like a character from a successful series.

The premise of this campaign was to create a perfect style with Wella products. And if we have a perfect look, why not also have a perfect location?

That’s why on the page dedicated to this campaign we implemented a mini-game where you can choose your favourite place and look, together with Wella.

Thus, involving the public, making him already position himself in possession of the grand prize, the large number of registration was not long in coming. Because the desire to earn is growing.