For Wella, we designed and coordinated a TMA campaign exclusively in Carrefour stores, aimed at boosting shopper engagement and rewarding beauty consumers with aspirational prizes.
✨ How we made it happen:
Creative Concept & Messaging – developed the theme “Wella îți dă culoare”, focusing on the emotional power of hair color and aligning it with Wella’s brand identity.
Campaign Mechanism – shoppers who purchased any Color Perfect or Wellaton product at Carrefour could register their receipt online at wella.story23.ro/campanie-carrefour for a chance to win.
Prize Strategy – designed to blend aspiration with brand relevance:
- 2x iPhone 16 (256 GB) – a high-desire lifestyle prize.
- 90x Wella product kits – reinforcing the brand’s presence in consumers’ routines.
Influencer & Communication Support – leveraged influencer content and digital amplification to raise awareness and drive entries.
Campaign Coordination – we managed all steps: digital platform setup, receipt validation, prize logistics, winner contact, and reporting – ensuring a smooth and transparent process.
Retail Integration – aligned Carrefour’s in-store communication and visibility with digital channels to maximize impact at the point of sale.
✨ The result?
A targeted trade marketing activation that drove engagement at shelf level, rewarded loyal consumers, and reinforced Wella’s leadership in the hair color category inside Carrefour.
